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Joe Ross

Enterprise Account Manager | AI Strategy
📍 Sydney, Australia
Enterprise account executive with 7+ years running complex deal cycles across private, public, and government organisations.
  • Currently advising APAC enterprises on AI workforce strategy at Relevance AI
  • Built the first Value Consulting function in APAC at Procore
  • Builds with Claude Code daily - bridging technical depth and executive communication

Core Strengths

🤖 AI Transformation Experience
  • Advising enterprise C-suite on AI workforce strategy at Relevance AI
  • L1 (assisted) → L2 (copilot) → L3 (automated) → L4 (self-driving) agent maturity framework
  • Guiding organisations through change management - meeting them where they are
  • Deep understanding of the pilot-to-production gap and what makes AI actually stick
  • Focus on GTM use cases: RevOps, Sales, Customer Experience
🏢 Enterprise Sales Depth
  • 7+ years of complex enterprise sales cycles - new logo and expansion
  • C-suite and multi-persona deal navigation across private, public, and government
  • Ranked #1 Enterprise AE H1 2025 at Procore - 289% to target
  • Closed $2.17M USD in new revenue (2020–2021), 109% average attainment
  • Deal sizes $20K – $500K USD, total contract values up to $4M USD
  • Experience across consumption-based and seat-based commercial models
📊 Value Consulting Expertise
  • Created the first Value Consultant role in APAC at Procore
  • C-level ROI analysis and business case development
  • Built discovery frameworks, sales ops assets, AE/SE onboarding programs
  • 100%+ to target every quarter on influenced ARR
  • Managed and developed a team of Solutions Engineers (2024)
  • Presidents Club 2022
⚙️ Technical Proficiency
  • Builds with Claude Code from terminal daily
  • Designed and deployed multi-agent systems using MCPs (Model Context Protocol)
  • Practical understanding of API costs, token economics, and consumption models
  • Configured and implemented sales systems (Salesforce, Klaviyo, Autopilot) from scratch
  • Can go deep with engineering teams and translate for the C-suite
  • Watch: Plain English AI explainer →

Breaking down a complex platform into easy-to-understand concepts:

Career Timeline

Jan 2026 – Present
Enterprise Account Manager
Relevance AI - "The home of your AI Workforce"
  • Advising enterprise C-suite, IT, and RevOps on AI workforce strategy
  • Wore all hats in GTM: BDR, AE, SE, Implementation, CS
  • Designed, built, and deployed multi-agent workforces with Claude Code + MCPs
Oct 2024 – Nov 2025
Enterprise Account Manager
Procore Technologies
  • Ranked #1 Enterprise AE H1 2025 - 289% quota attainment
  • New logo and expansion across ANZ enterprise accounts
  • Deal sizes $20K – $500K USD, total contract values up to $4M
Jan 2022 – Oct 2024
Solutions Engineer - Value Consulting
Procore Technologies
  • Created the first Value Consultant role in APAC
  • C-level ROI analysis, discovery frameworks, AE/SE onboarding and upskilling
  • 100%+ to target every quarter on influenced ARR - Presidents Club 2022
Jan 2020 – Dec 2021
Enterprise Account Manager
Procore Technologies
  • Closed $2.17M USD new revenue - average 109% to target
  • New logo and expansion; deal sizes up to $500K USD
May 2017 – Jun 2018
Head of Vendor Engagement
Earlytrade - Fintech Startup
  • First non-founder hire - built vendor engagement strategy from zero
  • Onboarded 100+ vendors; hired and trained a sales team
  • Implemented Salesforce, Klaviyo, and Autopilot to scale GTM from scratch
Jun 2016 – May 2017
Sales Development Representative
Salesforce
  • Created pipeline for AEs across the full Salesforce product suite
  • Top 25% for pipeline creation, top 10% for activity
Jan 2014 – Feb 2016
Site Engineer
Lendlease - $3B NorthConnex Tunnel Project
  • Managed people, time, and resources to deliver on time and on budget
  • Where the work ethic and resilience were built

Education

B.Com (Finance) & B.Eng (Civil)
University of Sydney - 2009 – 2013

The role was different to what I signed up for. I joined as an Enterprise AE. In practice, it meant being BDR, AE, Account Manager, Implementation Lead, and CSM - all at once. That kind of stretch can be exciting, but it made something clear: I'm most energised when I'm close to value delivery. Helping customers actually get ROI, driving adoption, building long-term partnerships. That's where I do my best work.

It wasn't the right fit. The culture demanded maximum intensity across every function, all the time. I respect the hustle - but I do my best work when I can go deep on what matters, not spread thin across everything.

The market is changing daily. Not long ago, "AI agent builder" was a genuine niche. Now every major platform has an agentic layer - Glean, Notion, HubSpot, Salesforce. The space is crowded, and for buyers, curiosity has turned into overwhelm - which platform, which strategy, which vendor to trust. That clarity gap is exactly where I want to be. The real edge belongs to the companies that actually build the models, are already embedded in organisations, or serve a function that Claude Code cannot replace imminently.